Beyond Yoga is a shining example of inclusivity, luxury, and empowerment in the activewear industry. This athleisure industry powerhouse was founded with the goal of celebrating and supporting women of all shapes and sizes. Let’s explore the history of Beyond Yoga, the inspirational vision of Michelle Wahler, and how the company has redefined activewear.
The Foundation of Beyond Yoga:
Beyond Yoga emerged from a simple yet profound concept – providing luxury-level comfort to women of every size and shape. This foundational idea continues to shape the company’s overall vision, creative direction, and design philosophy. Founded in 2005, Beyond Yoga quickly became synonymous with inclusivity and a celebration of diverse body types.
Michelle Wahler: CEO and Co-founder:
At the helm of Beyond Yoga is Michelle Wahler, the CEO, and Co-founder. Her passion for empowering women through comfortable and stylish activewear has been the driving force behind the brand’s success. Beyond Yoga operates as a standalone division within Levi’s, showcasing its significance in the broader landscape of fashion and lifestyle.
Luxurious Comfort for Every Body:
Beyond Yoga’s mission is clear – to offer every body the luxury-level comfort they deserve from their activewear. Whether you’re dedicated to your workout routine or you live in athleisure wear, Beyond Yoga is designed to accommodate all needs. The brand’s commitment to quality and comfort has attracted a diverse range of clientele, including renowned figures like Jennifer Lawrence, Olivia Culpo, Chrissy Teigen, Miley Cyrus, Jennifer Lopez, Olivia Wilde, and more.
Collaborations and Celebrity Endorsements:
Beyond Yoga’s popularity extends beyond everyday consumers to some of the biggest names in the entertainment industry. Collaborations with celebrities like Selena Gomez, Kendall Jenner, Emily Ratajkowski, Emma Roberts, Lucy Hale, Bella Hadid, and Jenna Dewan have propelled Beyond Yoga into the spotlight. These partnerships have resulted in the launch of coveted collections that cater to the varied preferences of Beyond Yoga enthusiasts.
Made in Los Angeles:
An essential aspect of Beyond Yoga’s appeal is its commitment to quality craftsmanship. All Beyond Yoga products are proudly made in Los Angeles, ensuring that each piece meets the brand’s high standards. This dedication to local production also reflects Beyond Yoga’s support for the community and a focus on ethical and sustainable practices.
Female-founded and Led:
Beyond Yoga takes pride in being female-founded and led since its inception. This aspect of the brand’s identity aligns with its commitment to celebrating diversity. The collections cater to individuals at every stage of life, emphasizing that Beyond Yoga is not just a brand; it’s a lifestyle that embraces and supports women from all walks of life.
Finding Your Perfect Fit:
For those eager to embrace Beyond Yoga’s comfort, finding the perfect fit is crucial. The brand typically fits true to size, but a helpful tip is to opt for the smaller size if you fall between two sizes. This ensures a closer fit, enhancing the overall experience of wearing Beyond Yoga’s activewear.
Beyond Yoga has redefined activewear by blending luxury, inclusivity, and comfort seamlessly. From its foundational concept to its celebrity endorsements and commitment to quality, Beyond Yoga continues to be a trailblazer in the athleisure industry. As the brand evolves under the leadership of Michelle Wahler, it remains dedicated to empowering women of all shapes and sizes, making every body feel deserving of the utmost comfort in their activewear.